Candidates have options and aren’t desperate to fill your job openings. That’s the mindset you need to take to create better agency hiring processes.

To keep candidates from losing interest, you must make a memorable first impression. If your recruiting and interviewing practices are inconvenient or frustrating, candidates will likely give up on your company.

Use these five tips to create a hiring experience that makes your candidates want to work for your business.

1. Your interviewing managers must be prepared

For candidates, there’s nothing worse than a hiring manager who walks into an interview and is looking at your resume for the first time – they will likely feel disrespected.

You need to know candidates’ qualifications and experiences before shaking their hand. Yes, you’ll likely hear all about those things again in the interview. That’s OK. This gives you an opportunity to deconstruct and dig into the information more.

Be sure to study all materials that candidates provide before the interview, including portfolios or sample work. If there’s time, familiarize yourself with the agencies or companies your candidates worked for or the schools they attended. All this pre-work will help you construct strong questions.

2. Make them comfortable and show respect

In addition to showing up prepared, it’s important to make the candidate feel at home. Offer them a glass of water. Give them the opportunity to ask you anything. Make light conversation.

If you can avoid it, don’t bring your cell phone with you, even if you plan on leaving it face down on the table. Receiving or answering a call during the interview makes candidates feel like they don’t have your full attention. This time is about them. Show them you value this time by giving them your undivided attention.

3. Treat all Agency Candidates Equally

Let’s say the first 10 minutes of the interview are going great. Then, when asked a question about their familiarity with a software program integral to the role, they stutter and stumble, causing you to realize they don’t have the required skills. Don’t mentally disqualify them. You may find that their personality and other skills still make them a qualified candidate. Even if you don’t hire them, you should continue to make a good impression. Also, you never know who they know or what they might say to other potential candidates.

4. Have Someone Monitor Glassdoor

Glassdoor allows anyone to write a review of their professional experience with a company or agency, usually focusing on the hiring process or work environment. Nowadays, most candidates will investigate your organization by looking at Glassdoor reviews.

Inevitably, someone is going to feel wronged or be critical of their experience with your department, especially if they weren’t hired. People take the time to complain online more than reporting positive thoughts. To counteract this and fully understand your agency’s image and mistakes, hire or assign someone to be your Glassdoor guard.

They should spend time daily or weekly checking comments about your company that are posted on Glassdoor. Ask them to take note of common complaints or serious claims weekly or monthly. It’s critical to keep your brand strong in the community. These types of rumors can spread quickly.

5. Streamline the Process

Lastly, try to cut down on the length of your hiring process. Applicants may get annoyed or move on to new opportunities if your process drags on for several weeks.

Hiring a new team member is undoubtedly a big deal, so it’s important to make sure you’re hiring the right fit – both culturally and professionally. But having a candidate visit the office more than twice in one month before offering a decision is too much.

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